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Rationale
Recent trends in fashion and social media have proven that Gen Z cares about gender inclusivity. Men are dressing more feminine, women more masculine and they want to see that represented by the brands they love. We believe any brand that capitalizes on this need utilizing unisex clothing lines will be very successful. Asket can benefit from this because the garments they make already border the lines of gender inclusive. Their neutral colors make it even easier to blur our preconceived ideas of what men and women "should" wear. We are very interested to see which brand can get their foot in the running with a solid unisex capsule and what the future holds for gender neutral fashion
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