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Rationale

Asket is known for their 100% cotton formal/casual pieces and only introduce new styles in very limited quantities to keep a permanent collection. The 10 pieces we presented are perfect for spring due to their simple, clean-cut designs. Each of these garments are meant to be made of materials Asket already uses based on their materials sourcing. Asket also doesn't have identifiable products because a lot of their garments don't feature a logo. These 10 designs could give Asket the ability to create an identity without using logos but with design.


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