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Mood board SS27
womenswear
Mood board SS27
Menswear
Based on WGSN's colour forecasting reports for SS27 and AW27/28, we decided to minimize the amount of bright and high saturation colors. Keeping a more neutral / earthy color pallet allowed us to explore less obvious garment options. Asket has an extremely minimalist style with very little brand recognition on their pieces. Keeping colors closer to the brands existing pallet made room for us to create some familiarity for the brand with bolder designs. With that being said, we did introduce some new colors that could pair well with the existing mood. These new colors are also projected to transition well into AW27 & SS28, maintaining the brands need for longer lasting pieces.
Rationale
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